All businesses introduce new products for various reasons. The new products poses challenge for the planners and marketing executives to estimate the demand for them for merchandise and supply planning purposes. The primary reason being the lack of historical data that can be used for forecasting. These techniques are'By Analogy' and'Bass Diffusion' including a live demonstration using a planning software. While Analogy is the more popular technique, the issue most planners face in this technique is in choosing the right analogue product.

Anamind helps organizations build business planning and forecasting capability. With simplicity at the core of our approach we offer a world class planning system - PLANAMIND, process consulting services, and training for business planning. This course has been specifically designed by us to help planning professionals as well as aspirants of this function worldwide, to understand and build their skills in business planning. The course contains both quantitative and qualitative aspects of planning. This course is business oriented and not purely academic in nature.